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GDUSA Award Competition · 2023
American Package Design Awards
- 319
- Winners
- 152
- Firms
- 18
- Categories
Trends of 2023
The 2023 American Package Design Awards showcase a vibrant array of 319 winning projects, underscoring a continued dominance of packaging design, with 314 entries. Bold typography remains a key player, with 239 projects embracing its striking presence. Notable winners like the "Pillsbury Frosting Bags Redesign" by One Flight Up Design and the "Green Giant Restaurant Style Packaging" by Smith Design exemplify the trend towards playful yet sophisticated visuals. The palette leans heavily on crisp whites and deep blacks, punctuated by bursts of gold and vibrant coral, creating a fresh and inviting aesthetic.
This year also highlights a shift in focus, particularly in the Food & Beverage category, which accounted for 91 projects. Emerging themes in wine and toys suggest a growing interest in playful, innovative packaging, while branding and home-and-garden designs saw a decline. Projects like the "Tru Nut Packaging Refresh" by Freshmade and the "Katsuno Embroidery Starter Kit" by andKuo reflect a minimalist approach, utilizing soft greens and warm neutrals, which contrasts with the prior year's emphasis on brand identity. This evolution in style and category emphasis reveals a dynamic landscape in design, where creativity continues to flourish.
GDUSA editorial · drafted with archive analytics, reviewed by editors
