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GDUSA Award Competition · 2024
American Inhouse Design Awards
- 325
- Winners
- 119
- Firms
- 23
- Categories
Trends of 2024
This year's American Inhouse Design Awards showcase a remarkable 325 winning projects, reflecting a vibrant commitment to bold typography and branding. Notably, the "Get To Know ACS Demographic Report" by ACS Design Studio exemplifies the striking use of black and white with splashes of golden accents, creating a compelling visual hierarchy. Meanwhile, Bolton & Menk, Inc.'s "Planning & Urban Design Positioning Tools" employs a minimalist approach, integrating fresh greens and soft grays to evoke a sense of clarity and purpose. The continued prominence of nonprofit work, with 99 projects, highlights an ongoing dedication to impactful design.
Year-over-year, the rise in corporate, healthcare, and education projects signals a shift towards more structured and functional design narratives. The "Independent Financial Consumer Direct Mail Campaign" by Independent Financial utilizes a clean palette of whites and vibrant blues, reinforcing trust and professionalism. Similarly, JLL Creative's "JLL Academy Environmental Graphics" embraces a sleek aesthetic with a balance of muted tones and energetic colors. This year’s trends suggest a move away from editorial and digital design, favoring a more direct and purposeful style that resonates with contemporary audiences.
GDUSA editorial · drafted with archive analytics, reviewed by editors
