American Inhouse Design Awards 2021

Trends of 2021

The 2021 American Inhouse Design Awards showcased a vibrant array of 332 winning projects, with bold typography emerging as a standout style, featured in 132 entries. This year, the emphasis on brand identity and minimalist designs reflects a growing trend towards clarity and impact in visual communication. Projects like the "Clean and Safe Assurance Badge" by AdventHealth and the "Happy Mama: Lactation Cookies Package Design" by Happy Family Brands exemplify this shift, utilizing a palette of crisp whites, deep blacks, and warm golds to create striking yet approachable visuals. The dominant categories further illustrate a focus on practical and engaging design, with Package Design leading the pack at 44 projects. Notable entries such as the "2020 Mighty Big Harvest Direct Mail Series" by Applied Design and the "Earbud Speaker Combo Packaging" by Maxell Corporation of America demonstrate innovative approaches to product presentation. The use of vibrant reds, soft yellows, and electric blues in these projects not only captures attention but also enhances brand recognition, indicating a strong alignment between aesthetic choices and consumer engagement strategies.

GDUSA editorial · drafted with archive analytics, reviewed by editors

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