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GDUSA Award Competition · 2021
American Graphic Design Awards
- 750
- Winners
- 336
- Firms
- 22
- Categories
Trends of 2021
The 2021 American Graphic Design Awards showcase a remarkable array of creativity, with bold typography leading the charge, appearing in nearly two-thirds of the winning projects. Notable works like the "Ingrid Michaelson - Netflix’s Stranger Things" by Adri Torres exemplify this trend, employing striking letterforms that command attention. The dominant palette reflects a vibrant mix, featuring crisp whites and deep blacks alongside warm golds and rich reds, creating a dynamic visual experience. Projects such as the "MSK News, Special Issue, Summer 2021" highlight the effective use of minimalist design, where simplicity enhances the message.
Branding and identity programs emerged as the most celebrated category, with works like "The Clorox Company Foundation Annual Report" by Electro Creative Workshop demonstrating how thoughtful design can elevate corporate narratives. The palette remains grounded in classic colors, yet the infusion of fresh greens and yellows suggests a renewed focus on sustainability and positivity. Student projects, such as the "Workbench Branding" from Syracuse University, also gained recognition, showcasing innovative approaches that blend modern aesthetics with traditional craftsmanship. Overall, this year’s entries reveal a powerful blend of boldness and clarity, setting a standard for future design endeavors.
GDUSA editorial · drafted with archive analytics, reviewed by editors
