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Best of the Year
Best Designing for Good + Public Service of 2020
The designing for good and public service that won a GDUSA award in 2020, each with the firm and the designers credited.
28 award-winning projects
Public service design has the smallest budgets in the awards and the largest jobs, from getting a vaccine taken to getting a teenager to talk. The designer has to make a message land with people who didn't ask for it, which means plain words and one clear next step. The winners here respect the reader and get to the point. Big Pivot Partners and Mission Partners lead the category with nine and eight wins, and Kimberly-Clark's Kotex First Period hub showed what a corporate team can do when it treats an awkward subject with care. The best designers of public service work are collected here. Open any campaign to see it and learn what made it work.
Standouts of 2020
- RentPath Gives Backby RentPath Creative Services & Events · 2020
- STO Cares Social Responsibility Reportby STO Building Group · 2020
- Valero 2019 Stewardship Responsibility Reportby Valero Energy Corporation · 2020
- Better Together Campaign Brandingby HB Design for Morro Bay Chamber of Commerce · 2020
- AVMA Wellbeing Educator Series - Participant Workbookby American Veterinary Medical Association · 2020
- Red Hat Here to Helpby Red Hat Open Studio · 2020
Firms named most
- 1Stan Gellman Graphic DesignSt. Louis, MO2
- 2AARP Brand Creative ServicesWashington, DC1
- 3American Veterinary Medical AssociationSchaumburg, IL1
- 4Charles E. Smith Jewish Day School (CESJDS)Rockville, MD1
- 5Design Principles, Inc.Marion, MA1
Best Designing for Good + Public Service firms of 2020, by award wins →
2020
RentPath Gives Back
Designing for Good + Public Service
Firm
RentPath Creative Services & Events
View Project→
2020
STO Cares Social Responsibility Report
Designing for Good + Public Service
Firm
STO Building Group
View Project→
2020
Valero 2019 Stewardship Responsibility Report
Designing for Good + Public Service
Firm
Valero Energy Corporation
View Project→
2020
Better Together Campaign Branding
Designing for Good + Public Service
Firm
HB Design
View Project→
2020
AVMA Wellbeing Educator Series - Participant Workbook
Designing for Good + Public Service
Firm
American Veterinary Medical Association
View Project→
2020
Red Hat Here to Help
Designing for Good + Public Service
Firm
Red Hat Open Studio
View Project→
2020
Code of Conduct Booklet
Designing for Good + Public Service
Firm
Prime Therapeutics Creative Services
View Project→
2020
Color Speaks Murals Campaign
Designing for Good + Public Service
Firm
Gensler
View Project→
2020
Poetry on The Rapid
Designing for Good + Public Service
Firm
Grand Valley State University
View Project→
2020
HomeServe Pride Initiative
Designing for Good + Public Service
Firm
HomeServe
View Project→
2020
Our Fair Share COVID-19 Campaign
Designing for Good + Public Service
Firm
Mojo Marketing + PR/Rhealistic Design
View Project→
2020
How Will We Be Remembered?
Designing for Good + Public Service
Firm
Jonathan Cumberland Illustration & Design
View Project→
2020
AARP Office COVID Materials
Designing for Good + Public Service
Firm
AARP Brand Creative Services
View Project→
2020
Heroes Wear Masks Billboard Campaign
Designing for Good + Public Service
Firm
Greg Callaham Graphic Design
View Project→
2020
Finn's Fighter Campaign
Designing for Good + Public Service
Firm
Design Principles, Inc.
View Project→
2020
HEART Website Redesign @ hearttogrow.org
Designing for Good + Public Service
Firm
Hilary Stoddard Design
View Project→
2020
It Took 95 Years
Designing for Good + Public Service
Firm
L.S. Boldsmith
View Project→
2020
NYBF Biennial Report
Designing for Good + Public Service
Firm
Parsons’ Core Creative
View Project→
2020
The Design Guide
Designing for Good + Public Service
Firm
Hye-Jin Nae
View Project→
2020
Green Business Challenge Award
Designing for Good + Public Service
Firm
Stan Gellman Graphic Design
View Project→
2020
2020 Social, Environmental & Governance Report
Designing for Good + Public Service
Firm
Stan Gellman Graphic Design
View Project→
2020
180United interactive/donor kit
Designing for Good + Public Service
Firm
Firebrand Cooperative
View Project→
2020
WBC Guidelines for Safe Return to the Office
Designing for Good + Public Service
Firm
The Word & Brown Companies
View Project→
2020
Brooklyn Music School 110 Year Gala Branding
Designing for Good + Public Service
Firm
North Street Creative, Inc.
View Project→
2020
COVID-19 Posts and Campaign
Designing for Good + Public Service
Firm
Franke+Fiorella
View Project→
2020
2020 Corporate Responsibility Report
Designing for Good + Public Service
Firm
Prosek Partners
View Project→
2020
Ma’ayan 2020 Annual Campaign Brochure and Mailing
Designing for Good + Public Service
Firm
Charles E. Smith Jewish Day School (CESJDS)
View Project→
2020
Engaging In A Sustainable Future
Designing for Good + Public Service
Firm
Henry Schein, Inc./Schein Creative Group
View Project→
All Designing for Good + Public Service
Common questions
- How many designing for good and public service projects won GDUSA awards in 2020?
- The gallery lists 28 winners from 2020 in this category, out of 365 across all years. Each one appears here with its firm and designer credits.
- Which firms won the most GDUSA awards for designing for good and public service in 2020?
- Stan Gellman Graphic Design is the only firm with more than one winner, at 2. The ranking for the year lists every firm with its winning work. Best Designing for Good + Public Service firms of 2020, by award wins.
- Who are the clients on the 2020 designing for good and public service projects?
- Clients named on this work include Core & Main, Finn's Fighter, HEART, Missouri Botanical Garden, Morro Bay Chamber of Commerce. The credit comes from the firm that entered the work.
- How do I enter next year's awards?
- Entries go through the GDUSA entry platform. A single entry costs $120 as of October 2026, and packages bring the price per piece down to $400 for ten to twenty entries. Winners who publish get a project page here with full credits, and publication is the paid step. How the awards work.