Rochester Institute of Technology

www.rit.edu/study/graphic-design-bfa

Creative Comment: What AI Can and Cannot Do

We Want To Hear From You!

GDUSA Digital Magazine: April 2026

FEATURE Highlight

https://www.rit.edu/artdesign/school-design

Creative Comment: What AI Can and Cannot Do

We Want To Hear From You!

GDUSA Digital Magazine: April 2026

FEATURE Highlight

The School of Design is ranked among the best, with Business Week naming it one of the the top 10 design schools in the country. Effective design combined with creativity and professionalism are the school’s tenets. Using both technological and theoretical approaches to find solutions to design problems, students work with award-winning faculty who are creatives, critical thinkers, and innovative problem-solvers. Students have access to state-of-the art laboratories and computer facilities as well as the Cary Graphic Arts Collection and the entire archive of renowned designers Massimo and Leila Vignelli, housed in RIT’s Vignelli Center for Design Studies.

Contact: rit.edu/artdesign/school-design

Graphic designers create to communicate. They are visual problem-solvers who use a wide variety of methods and media to inform, direct, promote, entertain, motivate, engage, and educate. RIT’s BFA graphic design program prepares students to integrate design principles and methodologies with messages and images to connect with targeted audiences. Students are introduced to a full range of topics including web and interaction design, user experience design, information design, branding, advertising, editorial design, packaging design, and professional practices — complemented by history, theory, conceptual exploration, human interaction, and integration of technology. Access to the Vignelli Center for Design Studies, Cary Graphic Design Archive and Cary Library enable students to further enhance learning and inquiry. Internships, co-ops, and freelance experiences are encouraged, as are interdisciplinary and collaborative projects.

www.cias.rit.edu

Graphic designers create to communicate. They are visual problem-solvers who use a wide variety of methods and media to inform, direct, promote, entertain, motivate, engage, and educate. RIT’s BFA graphic design program prepares students to integrate design principles and methodologies with messages and images to connect with targeted audiences. Graphic design students are introduced to a full range of topics including web and interaction design, user experience design, information design, branding, advertising, editorial design, packaging design, and professional practices. Students gain the knowledge and skills to develop innovative and effective design solutions with a balance of history, theory, conceptual exploration, human interaction, and integration of technology. Access to the world-renowned Vignelli Center for Design Studies, Cary Graphic Design Archive and Cary Library enable students to further enhance learning and inquiry. Internships, co-ops, and freelance experiences are encouraged. Additionally, interdisciplinary and collaborative projects result in hands-on design projects that encourage students to explore the social, ethical and environmental impact of design.  Contact