The mission of the Graphic Design Communication program at Jefferson (Philadelphia University + Thomas Jefferson University) is to cultivate design strategists with an innovative spirit and superior critical thinking skills applicable to a diversity of human needs. Consistent with Jefferson’s overall mission to provide professional training with a rigorous Liberal Arts and Business core, the Graphic Design Communication curriculum fosters an appreciation for design as a cultural craft with a relevant historical background and a rapidly evolving future that includes multiple disciplines. The program seeks to develop students who can contribute intelligently and responsibly at a global level to further the common good. The program is conceptually-based as we firmly believe that a designers’ highest value is to be able to generate ideas – that a designers’ intellectual property is his/her creative capital. The curriculum embraces design thinking and strategic planning as a powerful strategic tool to be used to help solve problems in society and business. Student work is regularly recognized regularly recognized by competitions, exhibitions and publications.
Contact: www.jefferson.edu