Wilmer Eye Institute Centennial Celebration

The Story

The Wilmer Eye Institute sought to rebrand its communications for its centennial celebration, engaging Sunny Side Creative to manage the workload effectively. The design solution involved creating a recognizable Centennial identity that complemented the established Wilmer brand while expanding the color palette for various events. Key materials included elegant invitations and signage for a high-end gala, alongside resources for staff. The campaign was meticulously planned to ensure alignment with event goals and audience needs. This strategic approach led to impressive outcomes, including a 97% attendance rate for the gala, a 41% open rate for the e-newsletter, and significant social media engagement, ultimately fostering pride and enhancing the Institute's visibility.