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Invok Brands. (2026). Three Farmers Foods Website. GDUSA Gallery. https://gallery.gdusa.com/project/three-farmers-foods-website
Design briefing
An AI-assisted expert read. Included with Pro ($19/mo).
After completing a refresh of Three Farmers Foods’ brand identity and packaging design, our team was tasked with revamping the snack company’s website to align it with its new visual identity and positioning. The main focus of the new site is to drive sales through the website’s e-commerce platform. Throughout the design process, we concentrated on showcasing the products and making it easy for users to understand the different product offerings, their nutritional benefits, and great taste. Along with ensuring the user experience was simple and intuitive, we also set out to design a website that was distinct and featured visual elements that fit within the Three Farmers brand world. Ingredient imagery, engaging animations and prominent benefit callouts all help to tell the Three Farmers’ brand story and encourage users to keep exploring the site. With careful consideration given to website responsiveness across different screen sizes and a design that is both beautiful and functional, the end result is a website that is true to the Three Farmers brand with a user experience that informs, excites, and drives purchase intent.
From the original award submission.

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