Theatre Cedar Rapids Capital Campaign Website

When launching their capital campaign, Theatre Cedar Rapids (TCR) needed a creative way to communicate their facility upgrade needs. We worked with OPN Architects on specific renderings to highlight different spaces for potential donors to easily understand. The color-coded spaces and floor plan icons are used throughout all of the communications. Colorful overlays help highlight the vibrant theatre experiences that are already making an impact. The depth created in these overlays and the bold retro typography bridge the gap between the old and the new. This pairs with the new renderings and floor plan icons, helping frame the vision for what’s needed for the next 100 years.

From the original award submission, lightly copyedited.