The World Can’t Wait Marketing Campaign

The Story

Yes& collaborated with BIO to create a marketing campaign for the 2025 BIO International Convention, themed 'The World Can't Wait.' The campaign aimed to boost engagement and registrations through a comprehensive, data-driven approach. It began with a two-phase research study to inform a cohesive brand narrative and event experience. The creative phase produced targeted messaging and video assets that resonated with diverse audiences. A robust paid media strategy utilized multiple channels, resulting in significant increases in awareness and engagement metrics. Ultimately, the campaign led to a record attendance, with 34,400 registration starts and 2,300 completions directly linked to the efforts. The success of the campaign established a foundation for ongoing collaboration with BIO for future events.