The Science and Art of Retina Social Media

Interactive Medical Education Web Activity: The Science and Art of Retina: Exploring the Role of Ang-2 and VEGF Inhibition Across Common Clinical Scenarios Format: Digital banner creative used on social media to promote an interactive web-based sorting game exploring individualized treatment decisions across three retinal disease states. Target Audience: Retina specialists and other ophthalmologists Visual Concept: A painterly approach features an eye on canvas alongside an artist’s palette, with three retinal fundus paint blots representing the disease states explored in the interactive activity: diabetic macular edema, neovascular age-related macular degeneration, and retinal vein occlusion. A paint-filled syringe mirrors the paintbrush, with its spray of color referencing the injection-based treatments explored and inviting clinicians to make disease and treatment decisions part of the creative process.