The Pact - Film Rebrand & Experimental Marketing

How a film is presented shapes its success — it must reward audiences for spending money and giving up hours of their time. For a horror film, it must show why it’s different and promise to deliver the scare before you even step foot in the theater. A24’s reboot of the Pact needed to stand out amongst a dense psychological horror genre. The story centers on two siblings uncovering dark secrets in their childhood home. Its marketing uses architecture-inspired elements and twisted craftsman styling applied to immersive online marketing to draw audiences into an unsettling, big-screen experience.

From the original award submission.