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Perkins Eastman Brand Creative Studio. (2025). The Narrative 2025. GDUSA Gallery. https://gallery.gdusa.com/project/the-narrative-2025
Design briefing
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American Graphic Design Awards Winner
American Graphic Design Awards 2025
The Narrative 2025
A vibrant cover illustration for 'The Narrative 2025' celebrates teamwork and creativity with a playful concert audience design.
In the entrant's words
The cover illustration was inspired by photos of the scale models featured in our article Wuxi Wonderland. To test the acoustics of the Wuxi Symphony Hall, the architecture and acoustics team created a detailed model complete with a miniature audience. Inspired by this image, our graphic designer reimagined the scene as a vibrant, graphic interpretation of a concert audience. What began with a few playful Easter eggs soon evolved into a lively illustration featuring everyone involved in producing this issue—turning the cover into a colorful surprise for our staff to discover.
From the original award submission.
Creative Credits
