Syft: AI-Powered Campaign Management for Music Marketing Teams

Syft is a centralized dashboard that helps music marketing managers and assistants at record labels and agencies manage and track campaigns in one place. Prior to Syft, marketers relied on scattered spreadsheets, manual tracking, or had no data-informed way to measure which campaigns were successful. As the first and sole designer at an early-stage startup, I led the 0–1 UX design process - from subject-matter interviews to final responsive dashboards. I translated a complex, unstructured workflow into a cohesive, AI-powered experience. The final design features intelligent tagging and analytics that automatically surface suggested steps and campaign insights, saving teams over 60% of manual tracking time. The interface balances technical clarity with brand personality, combining strong data hierarchy with intuitive navigation. Beyond function, Syft empowers marketing teams to make confident, data-informed decisions - augmenting and transforming workflows in a fast-paced creative industry.

From the original award submission.