Sweet Sixteen: Frost’s 2025 JD Power Award Campaign

Throughout 2024, the U.S. banking industry faced challenges. Branch closures surged, with major banks like Chase and Wells Fargo shutting down over 140 locations. Consumer sentiment toward financial institutions was down, with high interest rates, economic uncertainty, and the collapse of several banks fresh on their minds. Amidst these changes, Frost did what they had always done: made people’s lives better. Even after 157 years, they were still expanding across the Lone Star State, still delivering on Texans' financial needs, and still putting people first. They were in the business of serving others as best they could. Banking was just part of that. And customers agreed — again. For the sixteenth year in a row, they voted Frost the highest in Texas for Consumer Banking Customer Satisfaction in JD Power’s 2025 U.S. Retail Banking Satisfaction Study. The award was a tangible example of how Frost goes above and beyond for people. And it was time to get the word out.

From the original award submission.