Stay Local Live The Story Campaign

The Story

The "Stay Local Live The Story Campaign" by the University of Minnesota aims to inspire Airbnb hosts to enhance their properties by creating immersive storytelling experiences. By encouraging hosts to showcase local culture through thoughtful design choices, the campaign seeks to transform rentals into unique narratives that resonate with travelers. The primary deliverable is an invitation card that not only invites hosts to participate but also serves as a display piece within their spaces, further promoting the campaign's message. This initiative highlights the potential of design to foster deeper connections between travelers and their destinations, ultimately enriching the travel experience.