St. Mary’s College of Maryland Viewbook

The St. Mary's College Viewbook was written and designed in-house, with support from both the Admissions and Marketing/Communications team. Working together, the teams reimagined the book from a large, oversized piece to a smaller, compact vehicle—but utilized QR codes throughout to extend the reader's experience with the content. The book was printed offset and finished with a flood soft-touch laminate and spot gloss UV accents on the cover. The center of the book features a gatefold fold-out with a drone image of the College, giving readers a unique perspective of the waterfront campus. The teams wrote the narrative of the book around the theme "No matter where you're from, you can get there by starting here", and reinforced the idea of "here" through headlines and callouts throughout. The book mailed in a crystal clear poly envelope to help the piece stand out in perspective students mailboxes.

From the original award submission.