Smith Gee Studio (SGS) Website 2025

The Story

Smith Gee Studio undertook a comprehensive rebranding initiative to set itself apart from other architecture firms in Tennessee and the southeast. Central to this effort was the development of a new website that reflects the firm’s visual identity and articulates its market presence. The design process involved a thorough analysis of competitor websites and global architecture trends, ultimately leading to the establishment of 'think. Place.' as the brand's anchor. The new site emphasizes simplicity and monotony, complemented by photography showcasing the team in collaborative settings. The language throughout the site aims to elevate the visitor's understanding of the firm’s commitment, with each sentence crafted to convey intelligence and encapsulate Smith Gee Studio’s unique methodology.