Shyanne Rebrand Project

For the rebrand of Shyanne, a Western-inspired footwear brand, I focused on modernizing its visual identity while preserving its authentic and rustic charm. The project began with creating a custom icon system representing the various types of cowgirl boots the brand offers—each designed to be functional and expressive, reinforcing product clarity. I refined and updated the Shyanne logo to give it a more contemporary edge, improving legibility and versatility across digital and physical applications. Developing a unique packaging system sought to enhance the overall customer experience, reflecting the brand’s elevated, personality-based aesthetic. The result is a refreshed brand presence that resonates with modern customers while staying true to its roots.

From the original award submission.