SBG Funding Email Template System

SBG Funding is a financial services firm that provides fast, flexible lending options to small businesses. They initially engaged us to design a refreshed set of email templates that could better support their marketing campaigns. During discovery, it became clear that the brand’s visual toolkit needed more than just updated layouts — it needed a way to humanize their communications and more vividly represent their customers. That led to a broader collaboration: we designed a modular email system and commissioned a new set of custom illustrations and icons to help SBG tell its story with greater warmth, clarity, and consistency. SBG’s brand centers on accessibility — offering rapid, jargon-free financing to entrepreneurs who are often underserved by traditional banks. That tone informed every decision. The email system uses clean typography, generous white space, and clearly structured modules to make content easier to read and act on. Each layout was designed with flexibility in mind, supporting everything from one-off promos to automated nurture flows. To bring more personality to their communications, we also led the development of a custom illustration and icon suite. We partnered with an illustrator to create expressive, human-centered scenes depicting the industries SBG serves — retail, healthcare, construction, and more. The chosen “Sketchbook” style blends delicate pencil lines with soft color accents, resulting in visuals that feel sophisticated but approachable. The icon set reinforces that tone with quick, hand-drawn metaphors that are instantly recognizable and easy to use across channels.