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Design Briefing
ProAn expert read of this work in three parts — the work (client & context), the craft (composition, palette, type), and the takeaway for your own practice.
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Digital Design Awards Winner
Satellite: The Artist and Educator as Orbital Connectors
The MACAA conference explores artists and educators as satellites, merging individual insights into a collective vision.
The Story
The Mid-America College Art Association (MACAA) conference for 2024, themed "Satellite: The Artist and Educator as Orbital Connectors," emphasizes the role of artists and educators as observers and communicators in their fields. The design solution reflects this theme by utilizing imagery and motion graphics inspired by particle effects, symbolizing how individual contributions merge to create a cohesive whole. Customized monospace typography with stylized inktraps enhances the visual narrative, while digital dust and noise artifacts add depth to the overall aesthetic. This design approach not only embodies the conference's concept but also encourages collaboration among participants, ultimately aiming to inspire and provoke thought within the artistic community.
Firm
Devon WardCategory
Social MediaCreative Credits
DesignerDevon Ward
