Ride with Pride Citywide Bike Campaign

Partnering with Independence Blue Cross, we created Ride with Pride — a citywide campaign celebrating Pride Month across Philadelphia. The initiative aimed to raise both awareness and funds for The Attic Youth Center, a vital haven for LGBTQ+ youth. As part of the campaign, two Indego bikes were transformed into vibrant, mobile symbols of pride and community. The design took a fresh, modern approach to Pride, using bold colors, playful patterns, and dynamic graphics to capture a sense of joy and movement. Beyond their visual impact, the wrapped bikes served as moving billboards, sparking conversation, spreading visibility, and encouraging Philadelphians to donate and support The Attic Youth Center.

From the original award submission.