Raffles Refer1 Elite Premium Promotion

Exclusivity isn’t just a look, it’s an experience. For Raffles, we created Refer 1 Elite, a private invitation designed to show the prestige and quality of the brand. From a refined visual identity to a custom printed box with a magnetic closure, every element invites ceremony and anticipation. A black metal NFC-enabled membership card lets recipients unlock a personal video message from the Raffles co-presidents, and a heavyweight invitation card speaks through its texture before a word is read. Every detail, from the first touch to the final tap, was made to impress and create a seamless brand experience that bridges print and digital and leaves a lasting impression.

From the original award submission.