Raffles Refer1 Elite Premium Promotion

Rule29 Creative designed the Refer 1 Elite promotion for Raffles, emphasizing exclusivity through a luxurious invitation experience. The project featured a refined visual identity and a custom printed box with a magnetic closure, enhancing the sense of prestige. Recipients received a black metal NFC-enabled membership card that unlocked a personal video message from the Raffles co-presidents, while a heavyweight invitation card provided a tactile experience. Every detail was meticulously crafted to impress, effectively bridging print and digital elements, and aimed to leave a lasting impression on recipients.