Preferred Rewards Enrollment Email

Action-focused. Benefit-driven. As the most successful rewards program in the industry, Preferred Rewards requires regular Challenger creative that keeps the enrollments rolling in, as well as more nuanced creative updates to our Champion work. That’s how we optimize to drive the best possible results. In August of 2023, we decided on a simple, benefit-driven Challenger EM that made the creative work harder. The email copy emphasizes there’s no catch and no strings to become a program member. In fact, our customers already qualify, so there’s no mention of enrollment — just click and activate. This reflects the effortlessness of joining as well as earning benefits. We highlight our banking benefits in the center of the email to highlight just how great the everyday benefits are, and when paired with seasonal, relatable photography, our blue and red color palette, and a custom Gold tier ribbon for recognition, the entire email really packs a punch. While exclusivity is also a key element to Preferred Rewards, generating excitement is what turns customers into members. The animation at the top of our Champion EM helps build that anticipation, clearly signaling to customers that their tier benefits are confirmed — they just need to activate them. From there, the email features a cascade of exclusive member benefits — all flanked by diverse photography that’s representative of the positivity of the program.