Perforce Brand Refresh

It's one thing to design a campaign or launch a new brand, but it's a herculean task to rethink the design of a 20+-year-old company with over a dozen individual products with their own identity. That was the task for Perforce's brand refresh. How could design drive the company into the future of a competitive DevOps market while paying homage to the individual brands, which its customers know and love? And it wasn’t just about updating the external brand. The design team also needed to spark pride and unity inside the company — helping employees see themselves not as part of separate products, but as part of something bigger: Perforce. The intention behind the rebranding was not to reinvent Perforce but to spotlight the full value that the entirety of Perforce provides to its customers. That meant modernizing the visual identity, unifying the message, and communicating the company's commitment to speed, scale, security, clarity, and innovation. All to back one mission to empower our customers with the DevOps Edge to drive business success. The results? Perforce transformed itself from a house of brands to a branded house with the flexibility to welcome future acquisitions under a cohesive design. Momentum built quickly on social, with launch metrics hitting 46% new LinkedIn followers, 11% engagement rate with our announcement post, and 100+ employee social shares. Transforming the identity of the entire company without losing the pride and soul of what made it strong in the first place was no small task. This was more than a refresh; it’s the foundation for what comes next for Perforce and the DevOps industry.