Enter a GDUSA competition to have your work showcased across Projects, Firms, and Designers.
Own this work
ShareCite this page
The Creative Pack LLC. (2025). Osteria Centrale Pizza Box. GDUSA Gallery. https://gallery.gdusa.com/project/osteria-centrale-pizza-box
Design briefing
An AI-assisted expert read. Included with Pro ($19/mo).
American Graphic Design Awards 2025
A vibrant pizza box design captures affordable luxury for Osteria Centrale, enhancing its brand in NYC's bustling Grand Central Terminal.
We were asked to help create and launch a brand identity, along with supportive Collateral for NYC Italian Restaurant & Market ‘Osteria Centrale’ that offers modern Italian favorites, including 6 varieties of pizza like Salsiccia, Fromaggi, and Pesto Genovese. Therefore, a pizza box design that captures the essence of affordable luxury in this fast-paced to-go era of life feels quite appropriate. The vibrant, engaging striped pattern adds true European charm amongst the hustle and bustle of Grand Central Terminal.
From the original award submission.

Package Design
Firm
Heaven Hill Brands Creative Services Department

Package Design
Firm
Costco Global Packaging Graphics

Package Design
Firm
The Home Depot

Package Design
Firm
Costco Global Packaging Graphics

Package Design
Firm
The Home Depot

Package Design
Firm
Sam’s Club - Member's Mark Creative Team

Package Design
Firm
WK Kellogg Co Design Team

Package Design
Firm
The Creative Pack LLC