Oriole Advocates Website

The Oriole Advocates are a group of diverse individuals (ages 22–95) from all walks of life with one thing in common: a love for the game of baseball. On July 9, 1960, “The Oriole Advocates” was adopted as the official name of the organization, and its purpose was established as “an organization of volunteers joined together to promote and stimulate an interest in baseball at all levels, among youths of all ages.” Members of the organization participate in events and programs dedicated to supporting Orioles baseball and giving back to the community. The organization meets socially for game watches, provides volunteers at Orioles games to assist with giveaway promotions, presents the annual Hall of Fame luncheon, and raises funds for scholarship awards and programs, most notably Cardboard to Leather® and Challenger Baseball. The organization’s members are its most valuable assets, volunteering thousands of hours toward Oriole Advocates programs. The Orioles Advocates were in need of a fresh digital presence that would speak effectively to its target audiences with new messaging; updated, relevant copy; and new visuals. The organization wanted to incorporate better usability and accessibility, as well as marketing features, all while being on a platform that would be relatively easy to update by themselves. The solution was to develop a consistent and friendly voice, utilize recognized color palette, choose welcoming and compelling imagery from the organization's growing archives, and create a polished, intuitively organized website that is clear, informative, and engaging. The new website utilizes more current technology, standards, and techniques to make it more of a tool that positively works toward the Oriole Advocates goals. The website will be used as a vehicle to market the organization and its programs for higher visibility, more effectively communicating key unique differentiators such as accomplishments, mission, and goals, and create an emotional connection with audiences, compelling action to become a part of the organization, partner with the organization, and/or contribute with donations.