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An expert read of this work in three parts — the work (client & context), the craft (composition, palette, type), and the takeaway for your own practice.

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Digital Design Awards Winner

Digital Design Awards 2025

Oriole Advocates Website

The Oriole Advocates launch a revamped website to enhance engagement and promote their love for baseball and community service.

The Story

The Oriole Advocates, a diverse group united by a passion for baseball, sought to enhance their digital presence to better connect with their audiences. Aiming for improved usability and accessibility, they required a website that effectively communicated their mission and accomplishments. The design solution involved creating a polished, user-friendly site featuring a consistent voice, a recognized color palette, and compelling imagery from the organization's archives. By utilizing current technology and standards, the new website not only serves as a marketing tool but also fosters emotional connections with visitors, encouraging involvement and donations. This revitalized online platform positions the Oriole Advocates to elevate their visibility and engagement within the community.