OOH Campaign for Equinix at AWS: Invent

At AWS re:Invent, attention lasts seconds. Equinix’s OOH campaign leveraged our bold palette, grid illustration, and a minimal headline, “AWS, closer. Equinix delivers it.” to make proximity and low‑latency infrastructure instantly legible. Built for 15‑second digital rotations and repeated sightings across the Las Vegas Strip, the creative prioritized recognition over explanation. A high‑impact mix of digital spectaculars, venue marquees, transportation shelters, wrapped EVs, and the booth experience surrounded attendees between hotels, sessions, and nightlife, turning infrastructure from invisible to ever‑present, and clearly communicating that AWS runs better when Equinix brings it closer.

From the original award submission.