NARFE Online Ads

The National Active and Retired Federal Employees Association (NARFE) serves as the dedicated association for all federal employees, retirees, and their spouses, offering advocacy, vital information, and a supportive community to maximize the benefits of their federal employment. The primary goal of the multimedia marketing campaign is to help NARFE grow its revenue through increased membership and demonstrate how NARFE membership enhances the value of federal employment at every stage of life and career. To support this goal, we created and deployed a range of digital assets—including digital banners, video ads, and Meta and LinkedIn ads—focused around our creative FED Up! campaign and targeted for key personas: active employees, retired employees, spouses, federal HR professionals, and veterans transitioning to civilian federal employment.

From the original award submission.