MTC Summer Transient Campaign

The objective of these ads was to encourage students who attend other colleges in the state to take summer courses at MTC. In doing so, they save money on tuition, save time by taking concentrated courses, and get closer to the finish line of graduation at their home school. The results were clear – the campaign drove the college’s best engagement and costs per conversion action for the year. Additionally, the fun, animated content drove a 31% increase in summer transient enrollment, even while overall summer enrollment slightly decreased.

From the original award submission.