Midwestern BioAg Website and Logo Redesign

>Greater Thought worked with Midwestern BioAg to refresh their brand and website to empower the company to take control of their brand narrative. The goals of the brand refresh centered around rebuilding trust and projecting credibility. This included: 1. Creating a memorable logo. Each segment of the logo represents a key value of the brand; science, nature, soil foundation, and stewardship. Together, these elements form an abstract leaf or a rain drop but also the notion of crop rows. This interpretation allows the logo to speak to the variety of needs that MBA addresses. 2. Developing a brand style guide. >Greater Thought developed a style guide for the brand, which allowed the updated style to be applied to all new collateral. The depth and clarity of the style guide allowed for all trade show collateral to be created up to brand standards. 3. Website Organization: Improving product categorization, providing innovative solutions for usability, and building and ROI calculator. The website was reorganized to allow easer navigation of their services, programs, and products. In addition to that, several new pages and tools were implemented. Their case studies were organized into one place, an on-farm trial map was developed, and an ROI calculator was created to easily calculate the benefits of using their products.