Location Page Redesigns for Enterprise Website

Redesigned all 68 Performance Foodservice operating company location pages within the enterprise website to improve discoverability, engagement, and utility for operators. Focused on SEO-driven structure, localized storytelling, and content surfacing, integrating regional service areas, product resources, publications, video content, and lead generation into a cohesive, scalable page system. Led UX, content hierarchy, and visual design to transform previously static pages into dynamic, conversion-oriented destinations that better reflect each market while maintaining enterprise brand consistency.

From the original award submission.