Kumomi Skincare Brand Identity Concept-Driven Project

KUMOMI is an unreleased concept skincare brand developed to explore a new visual and product language centered on cloud-like hydration and everyday vitality. The project resulted in a complete five-product system—Cloud Serum, Cloud Veil Cream, Cloud Cleanser, Cloud Mist, and Cloud Toner—supported by a cohesive packaging design and retail presentation concept. With its soft gradients, cloud-blue palette, and frosted textures, the brand is designed to resonate with a younger audience seeking lightweight, breathable skincare experiences. The calm yet contemporary aesthetic has strong potential for social media visibility, where visually distinctive packaging and clear brand narratives often drive engagement and awareness. As a concept-driven project, KUMOMI demonstrates the potential of a minimal, cloud-inspired skincare identity for a modern beauty market.

From the original award submission.