Illuminated Through Sound: 2026-27 Season Catalog

The 2026–27 season catalog for the Baltimore Symphony Orchestra is the result of intentional, concept-driven design that goes beyond brand application as it sets the visual and emotional tone for everything the season promises to deliver. As Senior Brand Designer at the BSO, the art direction and design of this catalog were conceived from the ground up to honor the season's theme, Illuminated through Sound, translating an inherently musical idea into a fully realized visual language. Every decision — from the interplay of rich textures to the luminous gradient work — was made in service of that central idea: that sound has a quality of light, and that light can carry the weight of music. This 36-page catalog represents a significant production effort, designed for scale, built for impact, and delivered directly to households across the Baltimore and DMV region. Bringing it to life required close collaboration with internal stakeholders across the BSO, aligning creative vision with organizational priorities at every stage. The result is a piece that works as both a functional season guide and a compelling brand statement, one that reflects the collective investment of a team that believes deeply in the power of this season and the audiences it will reach.

From the original award submission.