Hybrid: Curiosity In All Things Promotion

Retro futurist film and architecture. Science fiction. Brutalist monuments. Skateboarding. Punk rock. Mid-century architecture. Muppets. Ancient Ruins. Gravel Racing. Art Forgery. Black Magic. Japanese Toys. Monsters. Secret Societies. On the surface, these topics have very little in common, but taken together, this broad and eclectic collection of interests, hobbies, and experiences can be grouped into one mightier thing—curiosities. For over 20 years, the multidisciplinary San Francisco studio Hybrid Design has explored the discipline of putting curiosity into practice. They have always been driven by the conviction that seemingly disparate and disconnected interests are not only an asset to the design process but essential to the creation of fulfilling work. Now, the studio has collected that work and turned it into their first book, Hybrid: Curiosity in All Things. Across over 600 pages, Hybrid delivers insightful essays about the nature of their creations and processes, while highlighting projects for folks like Nike, Pinterest, The North Face, Sonos, Hypebeast, Levi’s, YouTube, and many more. Not only does the studio distill the idea that design in practice is more about connecting with the world around you than the details of design, but it’s also a powerful synthesis that solves a problem within the context of culture. What’s more, Hybrid: Curiosity in All Things will leave the reader with the impression that everything is interesting when you look close enough. Because we never know what will be useful, even when it exists among our seemingly infinite curiosities and obsessions. It’s why we must always open our aperture beyond design and explore our interests with everything we’ve got, no matter how irrelevant they seem.