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Husker Womens Athletics Powered by Ameritas | GDUSA Gallery

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Category Runner-Up — Sports Design Awards 2026

Sports Design Awards 2026

Husker Womens Athletics Powered by Ameritas

A video campaign celebrates the grit of Husker women athletes while positioning Ameritas as a dedicated partner in their success

The Story

The video "Husker Women’s Athletics Powered by Ameritas" was designed to elevate the visibility of women’s collegiate sports at the University of Nebraska–Lincoln, where women’s athletics have seen remarkable growth. By focusing on authentic moments of competition, preparation, and teamwork, the design effectively captured the grit and determination of female athletes. The use of Husker colors and imagery reinforced the connection to the university and its fans. This approach not only showcased the diverse range of athletic programs but also positioned Ameritas as a genuine supporter of women’s sports, enhancing brand affinity among Husker fans and prospective student-athletes. The campaign aimed to amplify conversations around women’s athletics, leveraging the emotional ties fans have with the teams.