HERE Leasing Assignment

Our brokers secured a new leasing assignment, and I was brought in to rebrand the project. The original logotype had strong recognition, so I chose to retain it while enhancing the identity with custom arrow elements. These arrows were designed to emphasize the "HERE" concept—visually pointing and directing attention to the site as the place to be. This refreshed branding was carried through to our brochures, eblasts, and social media marketing, creating a cohesive and dynamic visual identity. To further energize the campaign, we developed a themed broker incentive and open house experience inspired by F1 racing—our client’s favorite sport. We applied branded stickers to helmet giveaways and even staged scooter races inside one of the suites, bringing movement, energy, and a sense of fun directly into the space.

From the original award submission, lightly copyedited.