Gladstone Park 2025 Throwback Music Fest Campaign

Clearly our established clients appreciate our work, and we do not take a bit of that appreciation for granted. Year after year, we push ourselves to come up with a fresh look and feel for our annual events such as the Gladstone Park Throwback Music Fest and 2025 was no different. Maintaining the original event logo, and the website we re-designed in 2024, we set out to develop a new theme to keep event materials and social media posts fresh and audiences engaged. We added our own personal challenge to grow the event's Instagram page (also initiated in 2024) and follower count. Finally, we also put our Digital Ads skills to the test by creating a very short (one week) Google Ad Campaign with a very tiny budget, just to see if we could "move the needle." While event attendance numbers are still being counted by the event organizers (Gladstone Park Chamber of Commerce and the Gladstone Park Neighborhood Association), our metrics reflect significant improvements: • 93,600 website views (up from 65,594 in 2024 and 55,138 in 2023) and 23,300+ visitors • 17,477 search engine and 3,300 Facebook referrers • 15,900 views of Facebook posts, with 1,370 reactions, and hundreds of comments • 6,220 views (up from 1,300 in year one 2024) and 120 interactions; grew to 96 followers from 49; largely organic with $40 in boosted posts and an ad • 56,272 Google Display Ad views, 438 clicks to the website, for a respectable click through rate of 0.78% (with a tiny budget of only $75!)

From the original award submission, lightly copyedited.