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Fayetteville State University. (2026). FSU Make Way Digital Advertising. GDUSA Gallery. https://gallery.gdusa.com/project/fsu-make-way-digital-advertising
Design briefing
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Make Way, Fayetteville State University's new visual direction, showcases FSU's drive towards promoting success and determination. Broncos (the FSU mascot) charge towards the future and Fayetteville State University provides the resources and support. The "Make Way - General" Digital Banner (featured on the digital marquee facing a main road next to the university) showcases this direction with students physically "making way" through the title as well as the crowd behind them, making a new path through both the visuals and physical. Here. We. Come.
From the original award submission.

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