Floor Coverings International Mini-Brochure

Floor Coverings International – Mini-Brochure A pocket-sized brochure designed to highlight Floor Coverings International’s variety of flooring options and expertise. Assignment Floor Coverings International wanted a piece that could be handed out at networking events and conventions — something small enough to slip into a pocket but impactful enough to spark interest. The goal was to create a brochure that stood out from stacks of oversized collateral by being both easy to carry and worth keeping. Approach We designed a compact format that opens to reveal a clear overview of flooring categories, services, and brand values. Two strategically placed QR codes connect readers to deeper digital content — one leading to detailed product, and contact information and another highlighting financing options, ensuring the piece works as both print and interactive media. Solution The result is a “mini-brochure” that works as a powerful networking tool. Its pocket-sized convenience ensures it gets carried and shared, while its thoughtful design and digital extensions make it engaging and memorable long after an event. It positions Floor Coverings International as approachable experts ready to guide homeowners every step of the way.

From the original award submission.