FIFA World Cup 2026 Ticket Offer

Just the ticket for a win-win experience Sports partnerships are often associated with brand-building, but when done strategically, they can surprise and delight customers and drive business—working in harmony. Such is the case in the relationship between Bank of America, VISA and FIFA World Cup 26TM. For one month beginning in December, any approved credit card application rewarded customers with an opportunity to purchase FIFA World Cup 26TM tickets. Our goal: a multi-channel breakthrough marketing campaign using a combination of print, email and onsite marketing with inspired design and consistent messaging that couldn’t be missed. Customers would visit the Bank of America website and encounter a powerful onsite takeover complete with an exclusive offer, a high-impact visual using the World Cup 26 trophy, two credit card offers (each with a special World Cup design) and a simple user experience, driving customers right into the offer details and application. Our email featured the shimmering World Cup trophy and triposite logo, drove customers to a landing page that combined the high-energy design with clear, easy-to-grasp offer details, and additional FAQs to manage any prospective query. If that weren’t enough, we carried the experience over to our ATMs, so customers couldn’t miss this very special offer even when on the go, and on flyers they would receive when visiting a financial center. In the end, this massive cross-channel team effort proved nothing short of a stand-out victory for Bank of America, VISA and our fans.