Family Promise of Bergen Year End Appeal

Bergen Family Promise is a non-profit community organization that helps working homeless families lift themselves out of difficult living situations, so they can get back on their feet and be self-sufficient. With nowhere else to turn, many of these families are living out of their cars, sleeping on a friend's couch, or finding temporary housing in a local hotel. All the while, working at their jobs and sending their children to school. This situation usually goes unseen. One might not think this could be happening in an affluent area like Bergen County, New Jersey. But it is. Most of the services Bergen Family Promise offers are sustained through independent donor support, much of which is raised through their annual year-end appeal. With dwindling funding at other agencies, the weight of the load Bergen Family Promise bears is increasing at an alarming rate. So this year's appeal needed more than a warm holiday card and a gentle "ask". Family Promise came to Barnett for a stand out campaign—print and digital—to span a variety of touchpoints with powerful messaging, and unique, consistent branding. This approach led us to create the theme: A nice couch, car, or hotel isn’t a home. But your kindness can be the key. To stand out from the digital noise, we took a fresh approach to visuals with warm, vibrant illustrations paired with bold, on point messaging and a clear call to action: For most of us, holidays mean warmth, comfort, and belonging. But for too many working families in Bergen County, home is out of reach. They may be living in a car, a hotel, or on a friend’s couch—places that offer shelter, but not stability. Your gift to the Family Promise Holiday Giving Fund helps provide temporary housing, healthy meals, and the personalized support families need to rebuild their lives and achieve lasting independence. This year, government funding is down, prices are up, and that means more families than ever are depending on your support. Some of them might even be your colleagues, your neighbors, or your children’s classmates. The need is urgent. The solution is simple: (The call to action includes a link to donate and learn more.) Please give as generously as you can. Your donation today helps a working family begin the new year with the tools they need—and a place to call home. The impact was tremendous—response surpassed goals! It is a great honor for our Barnett Team to have such a long-standing relationship with Bergen Family Promise. It is tremendously inspiring to collaborate with Bergen Family Promise on these meaningful projects.