Equinix Social Animations and Assets

Equinix is the world’s digital infrastructure company®, shortening the path to boundless connectivity to enable the innovations that enrich our work, life and planet. To support our globally diverse set of employees and the holidays they cherish, we leaned on illustration and a simple, looping animation style in a way that feels engaging without overwhelming. The looping motion helped each moment linger just long enough to be noticed, making the content easy to absorb as people scrolled. We were intentional with color and visual treatment, pulling inspiration from the holiday while making sure everything stayed aligned with our brand guidelines, so it felt festive yet unmistakably us. Throughout the work, we focused on crafting details that were witty and bespoke rather than generic. Small visual moments, pacing, and tone were designed to add personality and warmth, helping the animations feel celebratory and thoughtfully considered. The result is a set of social assets that feel playful and timely, but also polished, bringing together storytelling, motion, and brand in a way that was both approachable and distinctly Equinix.

From the original award submission.