Disability Income Awareness Month - Man On The Street Video

Communicating the importance of disability income insurance is, frankly, not easy. The idea of not being able to work is, for most people, simply farfetched. Our job was to the reality simple and accessible in a matter of minutes or less. So we decided to quiz everyday people on their understanding of it, and gently confront them with what the statistics actually show. We created a series of videos that explored everyday people’s common misconceptions about the likelihood of becoming disabled—reasons and logic that the viewer would instantly recognize as their own. The message was clear without being fearmongering: Without your income, pretty much every other goal you have—saving, retirement, college planning, even being able to pay your mortgage—is put in jeopardy. Disability income insurance is your best defense of not only your income, but everything that depends on it.

From the original award submission.