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American Graphic Design Awards 2025
ISAAC (Integrated System for Accelerated AI Collaboration) is a bold, crowdsourced innovation platform built to dismantle silos and accelerate technical problem-solving across Kimberly-Clark’s R&D ecosystem. What sets ISAAC apart is its immersive, gamified experience: contributors earn badges, climb leaderboards, and build ELO-style scores as they solve challenges and collaborate across disciplines. This design transforms routine problem-solving into a dynamic, high-engagement journey. By tapping into the competitive spirit of our technical community, ISAAC fosters a culture of visibility, recognition, and cross-functional synergy. The playful interface is purposefully designed to drive participation, while the underlying system delivers measurable impact, accelerating solution velocity, surfacing hidden expertise, and strengthening our innovation pipeline. ISAAC exemplifies how strategic design can elevate enterprise collaboration, turning everyday work into a rewarding experience that inspires excellence and unlocks collective intelligence.
From the original award submission.
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Kimberly-Clark Corporation. (2025). Designing for Impact: The ISAAC Collaboration System. GDUSA Design Gallery. https://gallery.gdusa.com/project/designing-for-impact-the-isaac-collaboration-system
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