Dragonfly Shimoda Social Media

Created as a companion to the website we designed for Dragonfly Shimoda, the social media campaign extended the brand’s launch across key platforms with the same light, fresh aesthetic. Clean layouts, generous white space, and detailed product photography kept the focus on quality while reinforcing a modern, refined look. Witty, confident headlines added personality, using clever wordplay and a touch of sass to challenge expectations around loose leaf tea. The copy was written to grab attention quickly, spark curiosity, and encourage click-throughs, while staying true to the brand’s voice. Together, the visuals and messaging formed a cohesive campaign that strengthened brand recognition, supported the launch, and made the product feel approachable, distinctive, and worth exploring.

From the original award submission.