Planned Parenthood Empire State Acts Social Media

Planned Parenthood Empire State Acts Day of Action social assets reimagined the organization’s established visual system to meet the urgency of the moment. We extended the brand with a bold electric green accent and pushed the core typeface in fresh, dynamic compositions—creating a cohesive set of Fund Care creative and informational posts that feel unmistakably Planned Parenthood while signaling energy, action, and momentum across channels.

From the original award submission.