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American Inhouse Design Awards 2025
Goodwill Central Texas elevates thrifted fashion with a curated Lookbook, promoting sustainability and community engagement.
At Goodwill Central Texas, we want to reengage our community in slow fashion and sustainability by elevating the idea of thrifting, buying second-hand, and recycling. In each of our seasonal Lookbook projects, we challenge local artists and stylists in Austin, TX to curate sustainable, thrifted looks entirely from our Goodwill stores. Through editorial photography and layout executed by our in-house team, we can position thrifted ensembles as high fashion and encourage our community to make second-hand purchases their first choice.
From the original award submission.
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Goodwill Central Texas (GWCTX). (2025). Goodwill Central Texas Lookbook Spring 2025. GDUSA Design Gallery. https://gallery.gdusa.com/project/goodwill-central-texas-lookbook-spring-2025
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