CustomerFirst New Ordering Platform Integrated Campaign

Designed a fully integrated, multi-channel marketing ecosystem for CustomerFirst, Performance Foodservice’s ordering platform. Work included a comprehensive email onboarding series, promotional and educational print flyers, a vendor-facing advertising media kit, native mobile app visual assets, and a responsive lead-generation website experience. Led creative direction, UX/UI design, and visual storytelling across all touchpoints, ensuring a cohesive brand system that translates seamlessly between digital, mobile, and print. Balanced product education with high-impact marketing to drive platform adoption, user engagement, and vendor participation.

From the original award submission.